Learn more about each of the above in this GMB resource. When it comes to a business’ location photos, Google is specific about the types of quality images what they’re looking for: If you do not have suitable imagery, then you do not have to include any.” They also point out that doing so is a violation of GMB guidelines and could put the entire listing at risk of being suspended.
In a Google My Business Help forum exchange between a marketer and a Diamond Business Profile Product Expert, the expert says, “No, you are not allowed to use stock photos. Not only are they useless from a user experience perspective, but they could harm your listing as a whole. Stock photos or outdated photos accomplish none of these goals. It can help them recognize the location from outside, generate interest in your products and services, show them amenities they might like, and more. The images on your Google My Business listing help prospective customers understand the experience they might expect to have at your location. The best way to make sure your images are presented to the public as intended is to size them properly, to begin with, then check on your desktop, tablet, and mobile device using both Google Maps and Search to see how they appear. As Google my Business typically crops from the bottom up, it’s important to ensure that any content you really want to appear is at the top of the photo. Images may render in different ways depending on the space available where they appear. Be careful to not have your head or other key content cropped out Distracting superimposed text or graphics are not permitted.” 3. Superimposed text or graphics must be relevant. “For 360 photos, superimposed content must be limited to either the zenith or nadir (top or bottom 25% of the equirectangular image), but cannot be present in both.įor traditional digital photos and videos, superimposed content cannot take up more than 10% of the image or video, and must be limited to a single edge. Google is specific about what you can and cannot do with text on images and says: Text overlays can appear spammy and tend not to render well on smaller screens. Avoid having too much text in your images It’s important that each one is a realistic representation of your business, and that you avoid any perception of spam, inappropriate content, or privacy violations. Make sure that your images are adhering to Google’s content policies, as well. Image courtesy of GMB’s photo & video guidelines
Size your images properly and use square dimensionsįor all types of images but the cover image (see below), follow these Photo Guidelines to ensure the best presentation: Here are 7 tips you can use to optimize your Google My Business photos and get the most out of each one. If you aren’t prioritizing Google My Business image optimization as part of your local marketing strategy, you could be leaving serious visibility and local conversion actions on the table. The study also found that Google My Business listings with more than 100 images enjoyed 3,459% more views on Maps and 960% more views in Google Search, as well.
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